Practice Campaign Builder

Get a realistic brief, then build a full marketing campaign plan — objective, audience, big idea, channel & budget split, KPIs and timeline. Export a clean plan you can drop straight into your portfolio. This is the deliverable recruiters ask freshers to show.

Your campaign brief

generate a new one anytime

Build your plan

fill each section

Objective (make it SMART)

Specific, Measurable, Achievable, Relevant, Time-bound. Turn the brief's goal into a sharp target.

Target audience

Who exactly are you reaching? Demographics, needs/pains, and where they spend time.

Big idea & key message

The one creative concept that ties the campaign together, and the core message.

Channels & budget split

Pick channels, set each one's share of the budget, what you'll run, and why. Aim for 100%.

Success metrics (KPIs)

How you'll prove it worked. Each metric needs a concrete target.

Timeline

Break the campaign into phases — what happens when.

Your campaign plan

export & add to portfolio

Prepared by

Role / title

This is a practice tool. The client and brief are fictional; the plan, budget split, and metrics are yours. Budget amounts are calculated from the split you set against the brief's budget. Export to PDF and add it to your portfolio. Change the currency symbol in one line (CUR) at the top of the script if needed.