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Search Engine LandThe latest jobs in search marketingLand your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.Advertising75/100Search Engine LandAdvertisers report Google Ads credits being revoked after spendingAdvertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.Advertising81/100Search Engine LandTikTok rejects Meta ads pushing rivals to join child safety settlementTikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.Advertising75/100Search Engine LandGoogle Ads data shows query length shift post-AI ModeLonger, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.Advertising74/100Search Engine LandThe availability heuristic: 7 ways Google Ads can steer your decisionsWhat gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here’s what to watch.Advertising72/100DigidayMolson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagementMolson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.Advertising68/100DigidayFuture of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takesYes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.Advertising65/100DigidayWhy the CMO’s next chapter is becoming a true business leader againCMOs became stewards of activity rather than owners of outcomes, reshaping how the position was perceived at the highest levels of the organization.Advertising58/100PPC HeroGoogle Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do NowGoogle Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do NowAdvertising65/100Digiday‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to PublicisSpeaking at the Goldman Sachs’ Communacopia and Technology Conference earlier today, Phil Angelastro  gave a sobering take on PepsiCo’s decision to walk away after more than 25 years. Advertising58/100SEL PPCAmazon pilots ChatGPT Ads through its DSPAmazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.Advertising57/100Search Engine JournalHow Do I Keep Control As Platforms Automate My Account? – Ask A PPCKeep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.Advertising58/100SEL PPCOpenAI reportedly blocks rival AI tools from advertising in ChatGPTOpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.Advertising63/100DigidayAmazon Ads brings advertisers to ChatGPT, extending its supply-chasing streakAmazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down. Advertising58/100SEL PPCGoogle expands Data Manager and Meridian measurement toolsGoogle is rolling out new data tools to help marketers better understand what drives growth and where to invest.Advertising63/100SEL PPCHow to use multiple MMMs to make better paid media decisionsCompare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.Advertising63/100DigidayAd spend forecasts revised upward as more ad dollars are handled by AI toolsForecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.Advertising58/100SEL PPCYour marketing agent is working. Can you see what informs its recommendations?Agentic marketing works best when marketers can inspect the data and evidence driving an agent’s recommendations.Advertising57/100DigidayMedia Briefing: Publishers are rebuilding their newsrooms for the post-Google eraPublishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.Advertising58/100DigidayAI reshapes agency economics, but their contracts are still scrambling to catch upAI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.Advertising58/100DigidayInstacart launches custom AI assistants for retailersRetail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in t...Advertising58/100DigidayGoogle avoided (yet another) breakup… now comes the test of the ad tech remediesHere’s how Google’s GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.Advertising58/100PPC HeroHow to Build a Google Ads Daily Pacing ScriptHow to Build a Google Ads Daily Pacing ScriptAdvertising53/100SEL PPCGoogle’s target bidding shake-up: Why PPC marketers have been here beforeReva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.Advertising49/100
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