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Search Engine LandSMX Advanced expands in 2027: See you in San Diego or BostonMore opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.Advertising85/100Digiday‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparencyBuoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.  Case in point: A major beverage company is conduc...Advertising72/100Search Engine LandGoogle Ads appears to separate Target CPA and Target ROAS bidding strategiesGoogle is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.Advertising75/100Marketing LandYelp brings reviews and local leads to ChatGPTChatGPT gets access to Yelp’s reviews and business data, Yelp’s gets prime placement and links.Advertising74/100Search Engine LandPutting Google Ads AI Max’s automated ad copy to the testSee where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.Advertising75/100Marketing LandAI shopping stats 2026: What you need to knowAI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it’s going.Advertising77/100WordStream17 Marketing Tasks You Can Stop Doing ManuallySome marketing tasks should be done by humans. Here’s how to automate the rest.Advertising69/100Marketing LandHow to build an advantage AI can’t copyThe 4S framework shows how to build capabilities customers can’t easily replace and competitors can’t quickly imitate.Advertising73/100Marketing Land5 strategies to remove negative search results in 2026How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.Advertising77/100DigidayWTF is the IAB’s Redefining Media Types standard?The IAB is trying to solve one of digital advertising’s biggest labeling problems.Advertising68/100DigidayOpenAI is already building the org chart of a mature ad businessTwo job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.Advertising68/100DigidayAd Tech Briefing: Google is morphing from media to tech, adland braces for impact The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.Advertising68/100DigidayD+ Research: Brands expand creator marketing strategiesMany are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop productsAdvertising68/100Search Engine LandGoogle makes passkeys mandatory for Google Ads API usersThe update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.Advertising58/100SEL PPCMicrosoft Ads adds Ad Preview Hub to Performance MaxMicrosoft advertisers can now securely preview and share PMax creatives across placements before campaigns go live.Advertising57/100WordStreamGoogle Display Ads Migrating to Demand Gen: What You Need to KnowGet the details and timeline of Google’s latest announcement that places display ads under Demand Gen campaigns.Advertising55/100SEL PPCGoogle begins rolling out in-account certification applicationsEligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.Advertising57/100SEL PPCWhy Google Business Profile address changes can disrupt local rankingsChanging an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.Advertising57/100Marketing LandChatGPT Ads adds conversion bidding and stronger measurementNew capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads.Advertising57/100Marketing LandWhy your AI-review process is going to failReviewing AI output for plausibility isn’t enough. Here’s a simple structure you can apply to protect yourself from “hallucinations.”Advertising57/100SEL PPC7 feedback loops for self-improving AI content workflowsTurn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.Advertising61/100Marketing LandOptimizing for the holiday ecommerce surgeMaximizing your revenue during the peak retail season requires structural readiness. Here are the five essential applications your team must optimize.Advertising57/100Marketing LandAI is pushing composability beyond softwareThe martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams.Advertising57/100DigidayHow AI costs are quietly reshaping principal media dealsAI doesn’t have a price. Principal media is absorbing it anyway.Advertising58/100
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