Trending in Marketing This Week

We counted every meaningful word across 69 headlines published in the last seven days by the publications we track, stripped out common English, and ranked what was left. The most repeated term was google, appearing in 7 separate headlines.

Most repeated terms

google7 headlines

marketing6 headlines

search5 headlines

update4 headlines

mode4 headlines

strategy4 headlines

test4 headlines

tools4 headlines

brands3 headlines

free3 headlines

social3 headlines

media3 headlines

data3 headlines

traffic3 headlines

works3 headlines

news3 headlines

shopify2 headlines

smaller2 headlines

create2 headlines

briefing2 headlines

What each term is attached to

The articles driving the terms above, so you can see the context rather than just the count.

Term	Appears in
google 7 headlines	Google Opens Connected Apps Preview For AI Mode & Gemini - Search Engine Journal Reddit CEO Says Google’s AI Mode ‘Does Not Drive Traffic’ - Search Engine Journal ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy - HubSpot Marketing
marketing 6 headlines	Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset - Digiday Meet your new teammate: Building marketing workflows around AI agents - MarTech 6 mistakes to avoid with AI-powered performance marketing - MarTech
search 5 headlines	Big Brands Dominate AI Search But Leave Openings For Smaller Sites - Search Engine Journal The AI Search Measurement Gap Brands Must Close In 2027 And Beyond - Search Engine Journal Discord To Put Public Chats On Pages Search Engines Can Show - Search Engine Journal
update 4 headlines	Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse - Search Engine Journal The October 2026 SEO Update by Yoast recap - Yoast SEO Poisoned SERPs: An update on Google ranking data in Semrush - Semrush Blog
mode 4 headlines	Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse - Search Engine Journal Google Opens Connected Apps Preview For AI Mode & Gemini - Search Engine Journal Reddit CEO Says Google’s AI Mode ‘Does Not Drive Traffic’ - Search Engine Journal
strategy 4 headlines	Discount Pricing Strategy: When to Discount and How Much (2026) - OptinMonster ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy - HubSpot Marketing Content Strategy, Behavior-Backed Ads, and Industry News - Social Media Examiner
test 4 headlines	How to test incrementality before peak spending starts - MarTech The Times of London is gearing up to test ‘macro payments’ - Digiday Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test. - Digiday
tools 4 headlines	7 Best Heatmap Tools (Free & Paid, Tested) - Crazy Egg We Reviewed 146 AI Design Tools. These 9 Made the Cut. - Crazy Egg AEO analysis tools reviewed: What actually works in 2026 - HubSpot Marketing
brands 3 headlines	Big Brands Dominate AI Search But Leave Openings For Smaller Sites - Search Engine Journal The AI Search Measurement Gap Brands Must Close In 2027 And Beyond - Search Engine Journal From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary - Digiday
free 3 headlines	What Is BLUF? How to Write Bottom Line Up Front (+ Free Rewriter Tool) - Ahrefs Blog 7 Best Heatmap Tools (Free & Paid, Tested) - Crazy Egg 7 free SEO tools to boost visibility & traffic - Semrush Blog

See the full week

Weekly recaps break this down with category splits, publishing rhythm and the top articles.

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