Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

SEO (58)Advertising (44)Analytics (15)Funnels & CRO (35)Brand & Social (26)

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Search Engine Journal4h agoAI Opt-Out May Cost Sites A Google Top Stories SpotGoogle is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console.SEO82/100 Search Engine Land6h agoSMX Advanced expands in 2027: See you in San Diego or BostonMore opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.Advertising85/100 HubSpot Marketing7h agoHubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers ...Brand & Social74/100 Search Engine Journal7h agoThe Future Of Search & AI: What I Learned From Google’s Latest Earnings CallIs Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly.SEO75/100 HubSpot Marketing7h agoWhat is a CRM data model? Objects and relationshipsAt some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody...Brand & Social80/100 HubSpot Marketing7h agoHow AEO drives higher-intent site visitors than other channelsAnswer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic fro...Brand & Social74/100 Digiday8h ago‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparencyBuoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conduc...Advertising72/100 Search Engine Journal8h agoGoogle Rankings Link Higher AI Scores To Lower PositionsData ties higher AI detector scores to lower positions and to fewer pages in Google’s index, though heavily flagged pages still rank in top 10.SEO75/100 Search Engine Journal8h agoGoogle Lost Its Scraping Case – Now You Have To Pick A Side On The Open WebGoogle’s DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site’s anti-bot defense against AI crawlers.SEO75/100 Search Engine Land8h agoGoogle rolls out AI content labels in asset studioGoogle’s AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.SEO75/100 Search Engine Land10h agoGoogle Ads appears to separate Target CPA and Target ROAS bidding strategiesGoogle is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.Advertising75/100 Marketing Land10h agoYelp brings reviews and local leads to ChatGPTChatGPT gets access to Yelp’s reviews and business data, Yelp’s gets prime placement and links.Advertising74/100 Search Engine Land11h agoAttribution vs. incrementality: Why you need bothAttributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.SEO75/100 Sprout Social11h agoHow to build a brand newsroom Most people get their news on social media, according to the Q1 2026 Sprout Pulse Survey. They’re more likely to turn to social Read more…Brand & Social75/100 Search Engine Journal11h agoWhy Data Integrity Is The New Technical SEO: From Crawling To TrustAgentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.SEO81/100 Search Engine Land12h agoPutting Google Ads AI Max’s automated ad copy to the testSee where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.Advertising75/100 Social Media Examiner12h agoHow Open-Weight AI Models Could Save Your Business ThousandsHow Open-Weight AI Models Could Save Your Business ThousandsBrand & Social74/100 Search Engine Land12h agoGoogle indexed Claude Chats because Anthropic didn’t block your private chats from search enginesIf you make URLs accessible to search engines and do not exclude them properly, search engines will index them.SEO68/100 Marketing Land13h agoAI shopping stats 2026: What you need to knowAI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it’s going.Advertising77/100 Search Engine Land13h agoHow SEO reduces blended customer acquisition costsSEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.SEO68/100 Marketing Land13h agoStackAdapt rethinks DSPs for the post-dashboard worldJuggling endless dashboards drains your time. StackAdapt wants AI agents to transform ad workflows into real outcomes.Analytics67/100 WordStream13h ago17 Marketing Tasks You Can Stop Doing ManuallySome marketing tasks should be done by humans. Here’s how to automate the rest.Advertising69/100 Marketing Land13h agoHow to build an advantage AI can’t copyThe 4S framework shows how to build capabilities customers can’t easily replace and competitors can’t quickly imitate.Advertising73/100 Marketing Land14h agoThe CMO’s guide to building an AI-first marketing teamTurn early AI adoption into better workflows, faster execution, and measurable results through training, process improvements, and clear KPIs.Analytics73/100

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