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170 articles tracked

Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

SEO (57)Advertising (35)Analytics (23)Funnels & CRO (33)Brand & Social (22)
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Search Engine JournalSEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good CauseSEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era.SEO75/100Sprout SocialHow to measure social media with Google Analytics (GA4)Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you Read more…Analytics82/100Search Engine LandThe latest jobs in search marketingLand your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.Advertising75/100Search Engine LandGoogle Analytics launches customizable DashboardsGoogle Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.Analytics75/100Search Engine LandAdvertisers report Google Ads credits being revoked after spendingAdvertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.Advertising81/100Search Engine JournalGoogle Documents Partner-Only API For Full-Web Search ResultsGoogle’s developer docs for the Web Search Service API show a partner-only path to full-web search results.SEO75/100Search Engine LandTikTok rejects Meta ads pushing rivals to join child safety settlementTikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.Advertising75/100Search Engine LandBefore you hire an SEO auditor, know what you’re paying forA 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.SEO75/100Search Engine JournalThe 2003 Framework That Was Already Doing Query Fan-OutUse nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.SEO72/100MarTechLost in translation: Why content and data teams can’t speak the same languageAt the September MarTech Conference, we discussed how content and data teams can align signals, build shared context, and drive outcomes.Analytics72/100Search Engine LandGoogle Search Console Indexing report missing June dataThis is impacting everyone, so it seems to be just a reporting issue and not an issue with your site’s indexing performance within Google Search.SEO74/100Semrush BlogWhat is zero-click marketing? How to execute and measure itZero-click marketing is a content strategy for delivering value without requiring clicks to other pages.SEO72/100Search Engine LandGoogle Ads data shows query length shift post-AI ModeLonger, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.Advertising74/100Search Engine LandThe availability heuristic: 7 ways Google Ads can steer your decisionsWhat gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here’s what to watch.Advertising72/100MarTechFTC puts personalized pricing practices on noticeThe agency isn’t banning personalized pricing, but sellers may have to explain when and how customer data affects prices.Analytics66/100MarTechAI is changing media faster than marketers can measure itIAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer journeys is lagging.Analytics66/100MarTechAI can scale your promises faster than you can build trustYour AI strategy shouldn’t be judged by how much marketing it produces. Look at whether it makes the next customer interaction easier to earn.Analytics66/100MarTechThe real AI decision every CMO is making this quarterAI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth owning.Analytics66/100Search Engine JournalWhat Wikipedia Reveals About AI Overviews And Web TrafficA University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.SEO68/100Search Engine LandThe ghosting epidemic: Why efficiency killed basic professional courtesyGhosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.SEO68/100Search Engine JournalNew AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now]Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions.SEO78/100DigidayMolson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagementMolson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.Advertising68/100DigidayFuture of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takesYes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.Advertising65/100Search Engine JournalGoogle Adds Post View Counts To Business ProfilesGoogle says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.SEO58/100
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