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Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

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Search Engine JournalSpam Guide Update, Restaurant Controls & AI Mode Revenue – SEO PulseGoogle’s spam guide adds indexing advice for pages made for sharing. Other updates cover restaurant ordering controls, report dates and AI Mode revenue.SEO81/100Search Engine JournalShopify CEO: Peer Ratings On AI Use ‘Didn’t Matter’Shopify’s performance reviews asked how staff used AI. Its CEO says the answers didn’t matter, and the question can give a company a reputation.SEO68/100Search Engine JournalBig Brands Dominate AI Search But Leave Openings For Smaller SitesNew research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.Brand & Social68/100Search Engine JournalGoogle Opens Connected Apps Preview For AI Mode & GeminiDevelopers can apply to bring apps into AI Mode and the Gemini app, and Google’s policy bars misleading descriptions meant to get an app picked.SEO68/100Search Engine JournalReddit CEO Says Google’s AI Mode ‘Does Not Drive Traffic’Reddit says search referrals are falling and its CEO points to Google’s AI Overviews and AI Mode. Here’s what its login test means.SEO58/100Yoast SEOMore than bling: How SEO can help your jewelry brand get foundYour jewelry can have all the bling, but first, people need to find it. Whether you sell ready-to-wear pieces, craft custom designs, or make jewelry for other businesses, search can put your work in front of people looking for exactly what ...SEO57/100Search Engine JournalThe AI Search Measurement Gap Brands Must Close In 2027 And BeyondMeasure whether AI recommends your brand to buyers, fix outdated sources, and turn shortlist visibility into customer relationships your CFO can value.Brand & Social68/100Search Engine JournalDiscord To Put Public Chats On Pages Search Engines Can ShowDiscord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.SEO58/100Search Engine JournalShopify Now Lets Stores Pay The Company Behind Your AI Shopping AgentShopify’s catalog returns a commission next to each promoted product’s price and reviews. What an AI agent does with that number depends on its developer.SEO58/100Ahrefs BlogWhat Is BLUF? How to Write Bottom Line Up Front (+ Free Rewriter Tool)BLUF means bottom line up front: put your main point in the first sentence. Here’s how to write it, with examples and a free BLUF rewriter. Read more ›SEO65/100Search Engine JournalThe Link Building Graveyard: What To Bury & What Still WinsResolve’s Michael Johnson outlined a keep-or-cut approach to link building, from qualifying publishers and earning roundup placements to creating linkable assets and a 90-day execution...SEO58/100OptinMonsterDiscount Pricing Strategy: When to Discount and How Much (2026)A 20% off code can look like an easy way to get more sales this week. But if your gross margin is 40%, then you keep only half the profit on every order that uses that code. I’ll show you how to work out how much to discount in your store...Funnels & CRO65/100Search Engine JournalChatGPT Ads Turns On Automatic Ad Changes By DefaultCreative enhancements are now on by default in ChatGPT Ads. Here’s what they can change, how to opt out, and the tracking questions still open.Advertising58/100Sprout SocialHow to create a social media budget for 2027Social media budgets have more ground to cover than ever. From customer engagement to business intelligence, social’s expanding role is giving marketing teams new Read more…Brand & Social65/100MarTechMore paid social ads won’t fix a creative problem20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.Advertising56/100MarTechHow to test incrementality before peak spending startsWaiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.Analytics62/100MarTechMost marketers say AI works. Few can prove it.AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics.Analytics56/100MarTechMeet your new teammate: Building marketing workflows around AI agentsAI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.Analytics56/100DigidayFuture of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the assetWhat SharkNinja;s McLaren deal says about the new price of F1 fandom.Advertising62/100DigidayAmazon’s Ads nears $20 billion in Q3 as it bets on agentic AI to fuel further growthAmazon Ads Agent promises simpler buying, but raises transparency questions AAdvertising62/100DigidayFrom Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversaryThe brands showing up at the annual race represent a more diverse cross-section of retail than ever before.Funnels & CRO62/100DigidayApple’s Safari block hands WPP a fresh case for InfoSumApple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry.Funnels & CRO58/100DigidayAmid growing tension over workplace AI, agencies have a window to reimagine staffingAI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.Advertising58/100Crazy EggConnect Crazy Egg to your reports & workflows, via the Platform API. See technical docs now.The Crazy Egg Platform API pulls data into the tools your team already uses, automating the work you do in Crazy Egg. It’s available on…Funnels & CRO61/100
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