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MarTechHow to test incrementality before peak spending startsWaiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.Analytics62/100MarTechMost marketers say AI works. Few can prove it.AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics.Analytics56/100MarTechMeet your new teammate: Building marketing workflows around AI agentsAI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.Analytics56/100MarTechThe latest AI-powered martech news and releasesThe cautionary tale of when Salesforce “ingested” Slack.Analytics48/100Crazy EggThe 5 Best Microsoft Clarity Alternatives that We RecommendLooking for the best Microsoft Clarity Alternative? We recommend Crazy Egg for its free web analytics and premium behavior analytics tools, Mouseflow for triaging friction…Analytics57/100MarTech6 mistakes to avoid with AI-powered performance marketingAI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.Analytics52/100HubSpot MarketingClaude marketing plugins worth adding to your stack in 2026Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business data marketers already use, so the right...Analytics51/100HubSpot MarketingHow often to run AEO prompt tracking: A cadence guideThere’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But the question has two parts that people often blur together: how often data gets collected, a...Analytics47/100Sprout SocialHow to use social media audience segmentation to drive smarter business decisionsFor brands, social media is a goldmine of real-time insight into consumers’ preferences, behaviors and motivations. And segmenting social users intentionally—using live conversation data Read more…Analytics45/100MarTechWhat data and AI hide about your customersYou’re swimming in data and AI tools. Is any of it really helping you better understand your customers?Analytics46/100MarTechMore marketing spend brings more challenges and complexityTechnology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.Analytics40/100MarTechYour best customer may never visit your websiteCustomers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.Analytics46/100Analytics ManiaMajor Google Tag Manager Update: Optimized Tagging ExperienceIf you opened Google Tag Manager recently, you might have noticed a new Settings section, a diagram of your Google tags, and an invitation to optimize your container. There are also changes to the tag types you use for Google Analytics and ...Analytics41/100Semrush BlogGoogle My Business: A guide to Google Business ProfileGoogle Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.Analytics46/100Semrush BlogSemrush Starter vs. Pro+: Which plan is right for you?Compare limits and features between Semrush Starter and Pro+ plans. Choose what’s best for you based on tracking limits, historical data and domain comparisons, and key features.Analytics33/100Analytics Mania“_Tagging Activity Tag” in Google Tag Manager Preview ModeIf you have opened Google Tag Manager’s Preview mode and see a weird “Unknown tag” saying something like “_Tagging Activity Tag 752 Named Tagging Activity 742”, you’ve come to the right place. In this quick guide, I will explain...Analytics30/100Analytics ManiaWhere to Find Video Engagement Data in Google Analytics 4?Updated: October 12th, 2026 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In thi...Analytics40/100Analytics ManiaNo data available in Google Analytics 4? Here are the solutionsUpdated: October 12th, 2026 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. It typically indicates on...Analytics40/100Analytics ManiaGoogle Analytics 4 cross-domain tracking not working? Here are the fixesUpdated: October 12th, 2026 Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistentl...Analytics34/100Analytics ManiaContent Groups in Google Analytics 4Updated: October 12th, 2026 Have you ever explored the pages on your site and felt like you could not get the insights you needed because the data was too granular? To better understand your data, it may seem necessary to export your page-l...Analytics34/100Analytics ManiaGoogle Tag Manager Preview Mode Not Working? 26 Ways To Fix It.Updated: October 12th, 2026 Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. You click the ‘Preview’ button, but the debug panel doesn’t work on your site, shows ‘Not Connected...Analytics34/100Analytics ManiaHow to view Social Media Traffic in Google Analytics 4?Updated: October 12th, 2026 Social media can play a big role in driving traffic and conversions, but that value isn’t always obvious in GA4 without a little setup. When your social media data is organized correctly, you can easily compare...Analytics40/100Analytics ManiaUTM parameters not working in Google Analytics 4? Here are the solutionsUpdated: October 12th, 2026 Nothing is more frustrating than following a tutorial, taking all the steps, and then finding that your tracking is not working as intended. Perhaps you followed my guide to UTM parameters in GA4 and are facing t...Analytics34/100Analytics ManiaComplete Google Tag Manager Data Layer TutorialUpdated: October 12th, 2026 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be ...Analytics36/100Get the weekly digest
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