TouchTargets / Marketing Intelligence / SEO
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Search engine optimisation - rankings, technical SEO, link building, AI Overviews and algorithm updates.

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Search Engine JournalAI Opt-Out May Cost Sites A Google Top Stories SpotGoogle is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console.SEO82/100Search Engine JournalThe Future Of Search & AI: What I Learned From Google’s Latest Earnings CallIs Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly.SEO75/100Search Engine JournalGoogle Rankings Link Higher AI Scores To Lower PositionsData ties higher AI detector scores to lower positions and to fewer pages in Google’s index, though heavily flagged pages still rank in top 10.SEO75/100Search Engine JournalGoogle Lost Its Scraping Case – Now You Have To Pick A Side On The Open WebGoogle’s DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site’s anti-bot defense against AI crawlers.SEO75/100Search Engine LandGoogle rolls out AI content labels in asset studioGoogle’s AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.SEO75/100Search Engine LandAttribution vs. incrementality: Why you need bothAttributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.SEO75/100Search Engine JournalWhy Data Integrity Is The New Technical SEO: From Crawling To TrustAgentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.SEO81/100Search Engine LandGoogle indexed Claude Chats because Anthropic didn’t block your private chats from search enginesIf you make URLs accessible to search engines and do not exclude them properly, search engines will index them.SEO68/100Search Engine LandHow SEO reduces blended customer acquisition costsSEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.SEO68/100Search Engine JournalAmazon Left US Google Shopping A Year Ago & Never Came BackAmazon pulled out of U.S. Google Shopping in July 2025 and still hasn’t returned. Here’s what a year of auction data reveals for retailers.SEO68/100Search Engine Land5 strategies to remove negative search results in 2026How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.SEO78/100Search Engine JournalGoogle SEO Test Shows What Happens In 5-Second Rendering WindowA new SEO test shows what happens when Google’s Web Rendering Service continues past five seconds: Google pauses time with a virtual clock.SEO72/100Ahrefs BlogVibe Coding for Marketers: A Beginner’s GuideCanva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to… Re...SEO75/100Search Engine JournalIndexed Claude Chats Show Why Disallow Is Not NoindexShared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.SEO68/100HubSpot MarketingAI SEO tools that fit your growth stackAI SEO tools have matured quickly. What started as a novelty layer atop existing keyword tools has become a full-fledged category, helping improve everything from research to AI search visibility. Growth teams now have real choices about wh...SEO57/100Search Engine JournalChatGPT Links Out Most On Travel Queries, Data ShowsA new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers.SEO64/100Semrush BlogKeyword mapping for SEO: Guide + free templateKeyword mapping is an SEO technique for assigning target terms to the corresponding pages on your site.SEO62/100Search Engine JournalHow Publishers Can Monetize AI VisibilityAI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care.SEO58/100Yoast SEOHow long does it really take to build a website with AI?Most AI website builders promise you can create a website in minutes, but what does that timeline actually include? While AI can generate a professional-looking website surprisingly quickly, you’ll still need time to choose a domain, revi...SEO57/100Semrush Blog13 Advanced SEO techniques & strategies for 2026Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.SEO66/100SEL PPCSEO and PPC alignment starts with your org chartBreak down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence.SEO57/100Moz BlogDoes Schema Markup Impact SERP Rank?Does Schema Markup Impact SERP Rank?SEO60/100Ahrefs BlogGoogle Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…...SEO63/100SEL PPCGoogle says don’t include fake or undisclosed incentivized reviews in review snippet structured dataGoogle updated the review snippet structured data markup documentation with some new guidelines and examples.SEO44/100
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