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TouchTargets / Marketing Intelligence / Funnels & CRO
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Funnels & CRO News

Conversion rate optimisation - landing pages, A/B testing, email automation and lead nurture.

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SEL PPCHow to use Claude to run a stronger CRO auditClaude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.Funnels & CRO63/100Sprout SocialWill social media bans reshape the future of marketing?Conditions online can be harrowing. All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and climate crises with the flick Read more…Funnels & CRO55/100Sprout SocialThe brand loyalty playbook: What it really is and how to build itBrand loyalty has always been hard to win. Today, it’s even easier to lose. Consumers increasingly encounter brands across social networks, creator communities and Read more…Funnels & CRO53/100OptinMonsterNEW! Analytics Exports: Stop Rebuilding Client Reports by HandAre you tired of rebuilding client reports by hand, every single month? We’ve heard this from marketing agencies a lot, and the frustrating part is that the data already exists. It’s just been stuck inside your OptinMonster dashboard. S...Funnels & CRO45/100Crazy Egg8 Best Hotjar Alternatives For CRO and Product TeamsHotjar is a great tool for website optimization, but some marketers may need something a little different. If that’s you, here are 21 Hotjar alternatives.Funnels & CRO42/100Sprout SocialHow to cross-post on social media (the right way)As social media users spread their attention across multiple platforms, more brands are expanding their presence to meet them there. According to our 2026 Read more…Funnels & CRO38/100Crazy EggTarget A/B Testing by more segments: channel, time on page, previous visit history, and custom variablesWe’ve added 11 new audience filters to A/B Test targeting. You can now serve different page content based on how visitors found you, how engaged…Funnels & CRO25/100Crazy EggA Step-by-Step Look at How AI Agents Browse and Act on WebsitesAI agents, including ChatGPT, Claude, Gemini, Perplexity, and the browser agents built on top of them, already generate more than 50 billion website requests a…Funnels & CRO28/100Crazy EggCrazy Egg vs. Lucky Orange: Which Tool Is Better For You?Should you choose Crazy Egg or Lucky Orange? Both conversion rate optimization (CRO) tools let you analyze user behavior on your site through heatmaps and…Funnels & CRO28/100Crazy EggCrazy Egg vs. Optimizely: Each Tool’s True StrengthsCan’t decide which is better for your team, Crazy Egg or Optimizely? Crazy Egg is a better choice if you need an all-in-one website optimization…Funnels & CRO28/100Crazy EggCrazy Egg vs. Fullstory: Which Tool Is Better For You?Should you choose Crazy Egg or Fullstory? Crazy Egg is the better pick for teams with multiple users working across multiple domains who want to…Funnels & CRO28/100Crazy EggCrazy Egg vs. Contentsquare: Each Tool’s True StrengthsTrying to choose between Crazy Egg and Contentsquare for your enterprise business? Crazy Egg is a better UX and conversion rate optimization platform if you…Funnels & CRO28/100Crazy EggCrazy Egg vs. AB Tasty: Each Tool’s True StrengthsCan’t decide which is better for your team, Crazy Egg or AB Tasty? Crazy Egg is the better fit if you want one tool that…Funnels & CRO28/100Crazy EggEmbed Crazy Egg Surveys as form widgets directly in your pages. Unlimited responses, 100% free.Crazy Egg’s Surveys tool can now be embedded directly inline within your page content, in addition to the existing popup and external link formats. This…Funnels & CRO32/100VWO BlogUX and AI: 10 Emotional Audience Segments That Transform PersonalizationPersonalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they’re doing, you can go so much further. Emotions drive around 80% of human decisions. Every custom...Funnels & CRO30/100VWO BlogHow to Analyze A/B Test Results in a Free Tool AccuratelyA/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how the experiment is analyzed. This guide explains how to do that accu...Funnels & CRO32/100OptinMonsterThe 9 Best OptiMonk Alternatives in 2026 (Compared)OptiMonk is a solid popup and personalization tool, and plenty of stores are happy on it. People still go looking for something else, usually for one of three reasons: the bill climbs as traffic grows, a lot of the feature set is built for ...Funnels & CRO35/100OptinMonster9 Best Leadpages Alternatives for Higher-Converting Landing PagesIf you are looking for a Leadpages alternative, the job is usually the same: landing pages that load fast, look the way you want, and convert the traffic you send them. What differs is why Leadpages stopped being the way to do it. Some peop...Funnels & CRO35/100VWO BlogAdaptiveCX: Real-Time AI Personalization for Every VisitorDigital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in a completely different category. Traditional person...Funnels & CRO26/100OptinMonster15 Best Lead Generation Software and Tools to Build Your Stack in 2026Key takeaways Nobody runs lead generation on a single tool, and that includes us. I run lead generation at OptinMonster, so on-site capture is the part I build and ship every day, but the pipeline behind it runs on a stack: a CRM for follow...Funnels & CRO35/100VWO BlogMeet Wandz: The AI Layer That Powers the Wingify SuiteWandz is Wingify’s embedded AI layer, an intelligence built directly into experimentation, personalization, feature management, commerce, and customer insight workflows across VWO and AB Tasty.  Because Wandz already has access to your e...Funnels & CRO26/100VWO BlogWhy Wingify’s Unified Suite Turns Optimization Into a Competitive AdvantageMost digital businesses are short on clarity, and the gap between collecting data and acting on it confidently is costing them more than they realize. Teams run experiments but struggle to connect results to revenue. Personalization tools a...Funnels & CRO26/100VWO BlogBeyond Static Personalization: How Real-Time Intent Is Transforming Customer ExperienceToday’s online shoppers expect more than recognition. They expect relevance. They want experiences that reflect what they need in the moment, not just who they are, what segment they belong to, or what they bought six months ago. When bra...Funnels & CRO26/100OptinMonstereCommerce Lead Generation: 14 Strategies That Actually WorkeCommerce lead generation is the process of capturing contact information from online shoppers before they leave your store, so you can bring them back and convert them into buyers through email, SMS, or retargeting. Most store owners trea...Funnels & CRO29/100
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