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TouchTargets / Marketing Intelligence / Funnels & CRO
33 articles tracked

Funnels & CRO News

Conversion rate optimisation - landing pages, A/B testing, email automation and lead nurture.

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OptinMonsterTypes of Popups: Every Popup Type Explained (With Real Examples)Most websites run exactly one popup. A plain email box that shows up the second you land, asks for an address, and gets closed just as fast. That is the popup equivalent of a store greeter who blocks the door before you have seen a single s...Funnels & CRO25/100OptinMonsterSaaS Lead Generation: The Funnel-Stage PlaybookMost SaaS lead generation advice is a pile of tactics with no order to it. Start a blog, run LinkedIn ads, build a referral program, try cold email. All fine. But a tactic only works when it lands at the right point in the funnel, and SaaS ...Funnels & CRO25/100VWO BlogImplementing A/B Testing Without a Dedicated Tool: How It WorksManual A/B testing is more common than the industry conversation suggests. Teams with custom stacks, limited budgets, or compliance constraints run experiments without dedicated platforms every day, using feature flags, custom scripts, anal...Funnels & CRO26/100OptinMonsterNEW! Gamified Campaigns’ Custom Win Rates + Custom Slice CountsLet’s be honest for a second: People absolutely love to win stuff. If you need proof, just walk through any county fair or state carnival on a summer night. You’ll see grown adults—fully functioning members of society with mortgages a...Funnels & CRO25/100Ahrefs Blog5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs DataEvery week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some genuine AI… Read more ?...Funnels & CRO39/100VWO BlogChasing Just Win Rates Incentivizes Your Team to Test Low-Reward IdeasOur CRO Perspectives series captures lessons from practitioners and industry leaders who are reshaping experimentation in real time.  In this 25th post, we explore what it takes to build experimentation programs that can scale across produ...Funnels & CRO26/100OptinMonster40 Exit-Intent Popup Hacks to Grow Your List and Revenue (2026)One of the simplest ways to lift conversions is using exit-intent popups. An exit-intent popup is a type of overlay that appears just as a visitor is about to leave your site, triggered based on the user’s mouse movements or mobile scroll...Funnels & CRO35/100OptinMonster63 Lead Magnet Ideas and Examples (And How to Build Your Own)Whether you’re running a blog, selling a product, or growing a service-based business, a strong lead magnet can turn anonymous traffic into warm, qualified leads. Let’s break down exactly what a lead magnet is and why it works so well. ...Funnels & CRO35/100VWO BlogMagento Enterprise A/B Testing: Complete Guide for GrowthMost A/B testing guides assume a relatively straightforward setup:  But Magento (now Adobe Commerce) doesn’t work that way.  Various aspects of the tool, such as full-page cache, multi-storefront architecture, and session handling, tend...Funnels & CRO32/100
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