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Brand & Social News

Brand and content - content marketing, social strategy, influencer programmes and thought leadership.

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Search Engine LandContent marketing success falls to 12-year low: SurveyAI isn’t hurting content performance. Dropping proven content strategies is the bigger reason content isn’t delivering, survey suggests.Brand & Social62/100HubSpot MarketingAI search tools marketers should know in 2026Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. ...Brand & Social67/100Social Media ExaminerHow YouTube’s Algorithm Can Find Your Customers for FreeHow YouTube’s Algorithm Can Find Your Customers for FreeBrand & Social57/100Social Media ExaminerAI Keystroke Hack, Dramatically Better AI Content, and Industry NewsAI Keystroke Hack, Dramatically Better AI Content, and Industry NewsBrand & Social57/100HubSpot MarketingHow to optimize your website for AI searchLearning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in ...Brand & Social55/100Sprout SocialSocial media customer service statistics to know in 2026Social media customer service statistics tell a clear story heading into 2026: customers expect fast help where they already spend their time. Here’s what Read more…Brand & Social49/100HubSpot MarketingHow much does AEO cost? Pricing by agency, tools, and softwareHow much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between. What lands y...Brand & Social41/100Sprout SocialHalloween hashtags to kickoff #spookyseasonThe air is getting crisp, pumpkin spice-flavored treats are returning to store shelves and scary movies are back in rotation. Autumn is a fan Read more…Brand & Social39/100Social Media ExaminerHow to Get AI to Recommend Your BusinessHow to Get AI to Recommend Your BusinessBrand & Social47/100HubSpot MarketingAhrefs Brand Radar alternatives for marketing teamsG2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI...Brand & Social34/100Social Media ExaminerChange Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry NewsChange Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry NewsBrand & Social34/100HubSpot MarketingUsing LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed pape...Brand & Social31/100Sprout Social15 UK TikTok trends shaping reach and engagement in 2026TikTok isn’t just another app in the UK—it’s where British culture happens first. From Premier League reactions to self-deprecating comedy, the TikTok trends UK Read more…Brand & Social42/100HubSpot MarketingHow to turn data thought leadership into a growth channel, according to Semrush’s marketing leadFor years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two thing...Brand & Social40/100Social Media ExaminerHow to Use AI to Dramatically Improve Your QualityHow to Use AI to Dramatically Improve Your QualityBrand & Social40/100Social Media ExaminerLinkedIn Discovery Strategy, Video Series Strategy, and Industry NewsLinkedIn Discovery Strategy, Video Series Strategy, and Industry NewsBrand & Social34/100Sprout SocialInfluencer marketing in Australia: statistics and trends for 2026Influencer marketing has moved from a nice-to-have to a core channel for Australian brands. Creators now shape what people watch, trust and buy, and Read more…Brand & Social42/100Sprout SocialAustralian TikTok statistics to inform your 2026 strategyKnown and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index™, Read more…Brand & Social38/100Sprout SocialSocial media automation: A 3-step quick start guide for 2026Between all the DMs you need to answer and the posts you need to create, it’s time-consuming to maintain an active social media presence. Read more…Brand & Social38/100Social Media ExaminerCreating a Video Series: Why Your Business Needs OneCreating a Video Series: Why Your Business Needs OneBrand & Social30/100Social Media ExaminerReduce Token Usage, The Voice-Activated Content System, and Industry NewsReduce Token Usage, The Voice-Activated Content System, and Industry NewsBrand & Social30/100HubSpot MarketingBest Marketo alternatives worth evaluating in 2026Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for ...Brand & Social40/100

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