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Brand & Social News

Brand and content - content marketing, social strategy, influencer programmes and thought leadership.

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HubSpot MarketingHubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers ...Brand & Social74/100HubSpot MarketingWhat is a CRM data model? Objects and relationshipsAt some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody...Brand & Social80/100HubSpot MarketingHow AEO drives higher-intent site visitors than other channelsAnswer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic fro...Brand & Social74/100Sprout SocialHow to build a brand newsroom  Most people get their news on social media, according to the Q1 2026 Sprout Pulse Survey. They’re more likely to turn to social Read more…Brand & Social75/100Social Media ExaminerHow Open-Weight AI Models Could Save Your Business ThousandsHow Open-Weight AI Models Could Save Your Business ThousandsBrand & Social74/100HubSpot MarketingHubSpot AEO vs. Semrush AI Visibility: Which is right for your team?If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review. To run the experiment, I used one of the niche websites in my portfolio ...Brand & Social57/100SEL PPCHow to audit your AI entity footprintSee how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.Brand & Social63/100DigidayKai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creatorsThe creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.Brand & Social58/100Sprout SocialSocial media management for startups: A complete guideManaging a startup business requires you to spend most of your time and resources on fine-tuning strategy and hands-on operations. So there’s hardly any Read more…Brand & Social45/100Sprout SocialHow to predict market shifts with social data and audience intelligenceSome 86% of organizations in Sprout Social’s 2026 Social Intelligence Report admit they’ve missed critical business opportunities due to delayed, siloed or underused consumer Read more…Brand & Social45/100Sprout SocialA tactical guide to social media comments and responsesThe comment section is no longer just a digital suggestion box—it’s the first port of call for your brand’s customer experience. Directly underneath your Read more…Brand & Social45/100Social Media ExaminerYouTube on TV: What Marketers Need to KnowYouTube on TV: What Marketers Need to KnowBrand & Social41/100Sprout Social47 Instagram hacks every marketer needs to knowInstagram hacks are the strategic shortcuts, platform features and algorithmic techniques that help you maximize reach and drive engagement with less effort. Mastering Instagram Read more…Brand & Social43/100Sprout SocialInstagram Story ads: Rules and best practices for impressive resultsInstagram Story ads give brands a full-screen, immersive format to reach audiences where they’re already spending time. Data from our 2025 Sprout Social Index™ Read more…Brand & Social45/100Sprout SocialSocial media marketing for restaurants in 2026 and beyondFood content on social media catches everyone’s attention. Whether from someone’s oven at home or the skilled hands of Michelin-starred chefs, we enjoy seeing Read more…Brand & Social49/100Semrush BlogWebsite marketing: A guide for the AI search eraWebsite marketing strategies that build the credibility AI systems use to decide which brands to recommend.Brand & Social46/100Social Media ExaminerHow to Turn What You Know Into AI Tools People Will Pay ForHow to Turn What You Know Into AI Tools People Will Pay ForBrand & Social40/100WordStream98 Easy & Engaging August Marketing IdeasGet August marketing ideas for your blog, social media posts, promos, and more!Brand & Social36/100Social Media ExaminerWriting Winning LinkedIn Content, Without AIWriting Winning LinkedIn Content, Without AIBrand & Social34/100Ahrefs Blog6 Ways to Automate AEO With Letaido  If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s… Read more ›Brand & Social36/100Social Media ExaminerHow to Train AI to Think Like YouHow to Train AI to Think Like YouBrand & Social33/100Social Media ExaminerInstagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to KnowInstagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to KnowBrand & Social27/100Social Media ExaminerBuilding Agentic Workflows with ManusBuilding Agentic Workflows with ManusBrand & Social30/100WordStreamHow to Future-Proof Your Content Against Google ZeroIt’s time to evolve your content marketing for AI search. Get actionable tips to future-proof your strategy.Brand & Social34/100
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