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Brand & Social News
Brand and content - content marketing, social strategy, influencer programmes and thought leadership.
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Search Engine JournalBig Brands Dominate AI Search But Leave Openings For Smaller SitesNew research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.Brand & Social68/100Search Engine JournalThe AI Search Measurement Gap Brands Must Close In 2027 And BeyondMeasure whether AI recommends your brand to buyers, fix outdated sources, and turn shortlist visibility into customer relationships your CFO can value.Brand & Social68/100Sprout SocialHow to create a social media budget for 2027Social media budgets have more ground to cover than ever. From customer engagement to business intelligence, social’s expanding role is giving marketing teams new Read more…Brand & Social65/100DigidayThe creator economy has a payments problemFrank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next ...Brand & Social50/100Social Media ExaminerGetting YouTube Views Is Changing: What Marketers Need to KnowGetting YouTube Views Is Changing: What Marketers Need to KnowBrand & Social49/100Social Media ExaminerAI-Generated SOPs, Product Mentions From AI, and Industry NewsAI-Generated SOPs, Product Mentions From AI, and Industry NewsBrand & Social49/100HubSpot MarketingProfound vs. Peec AI: Which is right for your team?Profound and Peec AI are two of the most frequently compared tools in the AEO category right now, and the decision isn’t so straightforward. The two platforms take different approaches to data collection, pricing, and what happens after y...Brand & Social41/100Sprout SocialInstagram link in bio: How to turn your profile into a traffic engine“Click link in bio” is more than a meme; it’s also a revenue driver. When optimized, your Instagram link in bio turns casual views Read more…Brand & Social45/100Ahrefs BlogAI Discoverability, Page types, and more (September 2026)We’ve got 5 updates this month, from a brand-new AI Discoverability category in Site Audit to Page types in Site Explorer, and more. Let’s dive in. AI Discoverability issues AI Discoverability is a new issue category in Site Audit. It...Brand & Social53/100Social Media ExaminerAutonomous AI: How to Get AI to Manage ItselfAutonomous AI: How to Get AI to Manage ItselfBrand & Social47/100Social Media ExaminerContent Strategy, Behavior-Backed Ads, and Industry NewsContent Strategy, Behavior-Backed Ads, and Industry NewsBrand & Social41/100Sprout SocialWhat is inbound marketing? How it works, benefits and strategy stagesNo one likes commercials crashing their favorite show or salesy emails from brands they didn’t ask for. People want brands that earn their attention, Read more…Brand & Social39/100HubSpot MarketingHow to create Claude skills: What your team actually needsClaude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time. Creating a Claude skill...Brand & Social47/100HubSpot MarketingProfound vs. Bluefish AI for AEO: Which tool wins for marketers?Profound and Bluefish AI both help marketing teams measure how brands appear in AI-generated answers, including visibility, citations, and competitive presence. Profound and Bluefish AI differ in their approach to engine coverage, prompt co...Brand & Social34/100HubSpot MarketingHow to identify content gaps for AI visibilityLearning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being menti...Brand & Social40/100Semrush BlogAI search strategy: 4 layers of brand visibilityAn AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.Brand & Social37/100Sprout SocialHow to build your social media team for the future of marketingIt’s certainly not 2010 anymore. So why are so many businesses still resourcing social media teams as if it is? Social teams have evolved Read more…Brand & Social38/100Social Media ExaminerThe Secrets of Human Behavior Applied to Social AdsThe Secrets of Human Behavior Applied to Social AdsBrand & Social34/100Ahrefs BlogHeadless Content Marketing: A New (Old) Strategy for SearchToday, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a third party. For...Brand & Social36/100Ahrefs BlogAI Share of Voice: What It Is, How to Measure It, and What It Actually Tells YouSigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competitors. But the number is… Read more ›Brand & Social42/100Sprout SocialSproutLink vs. Linktree: Which link-in-bio tool is right for your brand?Your viral Reels and engaging carousel posts attract audiences on Instagram. But what happens when you want to get this audience to visit your Read more…Brand & Social32/100Sprout SocialHow to create a Black Friday social media marketing strategyBlack Friday prep is happening earlier than ever for shoppers this year. Your customers are already looking for deals online and increasingly on social Read more…Brand & Social38/100Sprout SocialHow to go live on Facebook: Requirements, steps and tips for brandsLive video strips away the polish and puts your brand in a real-time conversation with your audience. That unfiltered access is why Facebook Live Read more…Brand & Social38/100Social Media ExaminerHow to Get Recommended by AI: Being Found Isn’t EnoughHow to Get Recommended by AI: Being Found Isn’t EnoughBrand & Social40/100Page 1 of 2Next →
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