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TouchTargets / Marketing Intelligence / Advertising
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Advertising News

Paid media - Google Ads, Meta, TikTok and LinkedIn campaigns, bidding, creative and ad spend efficiency.

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DigidayMedia Buying Briefing: Why Omnicom merged Mediahub and Hearts & ScienceMerging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.Advertising58/100DigidayMythbusters: AI visibility’s biggest misconceptionsAI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.Advertising58/100SEL PPCChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign toolsChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.Advertising41/100SEL PPCGoogle Ads Editor 2.13 brings AI Max support to Shopping campaignsThe new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.Advertising45/100SEL PPCHousehold income exclusions spotted in Performance Max campaignsAdvertisers can now exclude specific household income segments at the campaign level while keeping PMax’s automated optimization.Advertising41/100WordStreamGoogle Local Services Ads Meet PMax: What You Need to KnowGoogle just announced major changes to where and how advertisers will be managing Google Local Services Ads.Advertising39/100PPC HeroWhy Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)Advertising39/100WordStream14 Red Flags That Make Your Writing Sound Like AI (+How to Fix It)AI content is everywhere, and it’s eroding trust. Find out how to make sure your content doesn’t sound like it was written by AI.Advertising42/100PPC HeroUsing the Sales Feedback Loop to Improve B2B PPC LeadsUsing the Sales Feedback Loop to Improve B2B PPC LeadsAdvertising36/100PPC HeroWhy AI Search Rewards Problem Descriptions, Not Product DescriptionsWhy AI Search Rewards Problem Descriptions, Not Product DescriptionsAdvertising32/100WordStreamReferral Marketing Guide: Strategies, Examples, & Free ToolsLearn how to get more new customers at a lower aquisition cost with referral marketing.Advertising38/100WordStreamGoogle’s AI Search Guidelines: What You Really Need to KnowWhat does Google have to say about AI search and how to show up there? Our AI search expert dove into the details from Google’s recently-released guidelines.Advertising34/100PPC HeroWhat Running Meta Ads in New York Taught Me About Competitive Local MarketsWhat Running Meta Ads in New York Taught Me About Competitive Local MarketsAdvertising28/100PPC Hero5 Post-Click Leaks Draining Your PPC Budget5 Post-Click Leaks Draining Your PPC BudgetAdvertising32/100PPC HeroStep-by-Step Guide to ChatGPT AdsStep-by-Step Guide to ChatGPT AdsAdvertising31/100WordStreamHow to Improve Your Google Ads Lead Quality: 11 Expert TipsSee how you can turn more Google Ads leads into loyal customers with this guide to improving Google Ads lead quality.Advertising38/100PPC HeroGoogle’s AI Is Only as Good as the Data You Give ItGoogle’s AI Is Only as Good as the Data You Give ItAdvertising34/100PPC HeroYour First Google Ads Account: How to Get StartedYour First Google Ads Account: How to Get StartedAdvertising34/100PPC HeroWhat Meta’s AI Connectors Change About Running Paid SocialWhat Meta’s AI Connectors Change About Running Paid SocialAdvertising28/100Social Media ExaminerFacebook Ads: New Tools for Better Tracking, More Creative, and Faster SalesFacebook Ads: New Tools for Better Tracking, More Creative, and Faster SalesAdvertising27/100
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