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Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

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OptinMonsterSecurity Incident: Tampered Script Served via OptinMonster and TrustPulsePublished:  · Last Updated: June 14, 2026 8:24PM EST We will update this page as our investigation continues. Summary We are responding to a security incident affecting OptinMonster and TrustPulse. An attacker gained access to a credentia...Funnels & CRO25/100Yoast SEONew: Yoast releases performance optimizations for larger websitesWith our latest 27.8 release, we introduced performance optimizations that should reduce loading times throughout the plugin’s functionalities, especially noticeable in large sites with lots of posts and users. Note: This post contains te...SEO27/100Analytics ManiaA Guide to UTM Parameters in Google Analytics 4Updated: June 9th, 2026 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately m...Analytics37/100Analytics ManiaA Guide to Acquisition Reports in Google Analytics 4Updated: June 9th, 2026 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the p...Analytics37/100Yoast SEOWhat is agentic commerce? A peek into the future of buying (with caveats)Commerce has undergone several major shifts over the past few decades. What started with localized physical stores evolved into borderless, internet-driven ecommerce experiences. Now, with the rise of AI, it is believed that commerce could ...SEO27/100Analytics ManiaGoogle Tag Manager Server-Side Tagging with StapeUpdated: April 20th, 2026 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through configuring Google Tag Ma...Analytics27/100OptinMonster[Announcement] Mobile Popup Design: Full Control Over How Your Popups Look on Every DeviceWe’ve heard this one a lot. You build a popup in OptinMonster, it looks great in the builder, you hit publish. Then you pull it up on your phone. The close button is off the screen. The two-column layout didn’t stack the way you expecte...Funnels & CRO25/100OptinMonster150+ Best Email Subject Lines: Examples That Actually Get Opened (2026)Your subject line decides whether your email gets read or deleted. Not your design. Not your offer. Not your copy. The subject line is the first thing your subscriber sees, and if it doesn’t earn the open, nothing else gets a chance. At O...Funnels & CRO35/100CopyhackersPositioning 101: How to live rent-free in your best clients’ mindsThis positioning 101 guide walks you through five questions to define your differentiated value and build a positioning document that works.Funnels & CRO35/100Analytics ManiaFacebook Conversions API for Shopify with Google Tag ManagerSetting up the Facebook Conversions API for your Shopify store can be a bit complicated, but it’s worth it since it’s one of the most effective ways to make sure your ad tracking remains accurate. In this guide, you will learn how to mo...Analytics27/100
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