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2026 Benchmarks industry averages

Google CPC avg

$2.89

+20% YoY

Search CTR pos 1

18.5%

AI Overviews era

Email open rate

22.1%

+0.6% YoY

Avg ROAS (ecomm)

4.2x

+0.4x YoY

AI content share

62%

of indexed web

Zero-click searches

65%

mobile 2026

Google Trends marketing

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