Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

SEO (58)Advertising (44)Analytics (15)Funnels & CRO (35)Brand & Social (26)

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Marketing Land2d agoChatGPT Ads adds conversion bidding and stronger measurementNew capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads.Advertising57/100 Semrush Blog2d agoHow to determine AI visibility ROI and revenue impactDetermine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.Analytics62/100 SEL PPC2d agoHow to audit your AI entity footprintSee how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.Brand & Social63/100 Semrush Blog2d agoHow to find AI visibility gaps with SemrushFind AI visibility gaps with Semrush. Spot prompts and sources where competitors get cited but you don‘t.Analytics62/100 Semrush Blog2d ago13 Advanced SEO techniques & strategies for 2026Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.SEO66/100 Marketing Land2d agoWhy your AI-review process is going to failReviewing AI output for plausibility isn’t enough. Here’s a simple structure you can apply to protect yourself from “hallucinations.”Advertising57/100 SEL PPC2d ago7 feedback loops for self-improving AI content workflowsTurn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.Advertising61/100 Marketing Land2d agoOptimizing for the holiday ecommerce surgeMaximizing your revenue during the peak retail season requires structural readiness. Here are the five essential applications your team must optimize.Advertising57/100 Marketing Land2d agoAI is pushing composability beyond softwareThe martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams.Advertising57/100 SEL PPC2d agoSEO and PPC alignment starts with your org chartBreak down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence.SEO57/100 Moz Blog2d agoDoes Schema Markup Impact SERP Rank?Does Schema Markup Impact SERP Rank?SEO60/100 Ahrefs Blog2d agoGoogle Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…...SEO63/100 Digiday2d agoHow AI costs are quietly reshaping principal media dealsAI doesn’t have a price. Principal media is absorbing it anyway.Advertising58/100 Digiday2d agoMedia Buying Briefing: Why Omnicom merged Mediahub and Hearts & ScienceMerging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.Advertising58/100 Digiday2d agoKai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creatorsThe creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.Brand & Social58/100 Digiday2d agoMythbusters: AI visibility’s biggest misconceptionsAI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.Advertising58/100 Digiday2d agoMichaels claims Google-powered AI assistant doubles conversion rate of traditional searchMichaels shared early results of its new Google Gemini-powered AI assistant.Funnels & CRO58/100 SEL PPC4d agoChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign toolsChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.Advertising41/100 Semrush Blog4d agoSemrush reviews: What people say about the platformSemrush has over 6,300 online reviews across G2 and Capterra. Read a summary of the top themes seen across them.Funnels & CRO40/100 SEL PPC4d agoGoogle Ads Editor 2.13 brings AI Max support to Shopping campaignsThe new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.Advertising45/100 SEL PPC4d agoHousehold income exclusions spotted in Performance Max campaignsAdvertisers can now exclude specific household income segments at the campaign level while keeping PMax’s automated optimization.Advertising41/100 Sprout Social4d agoThe complete guide to Facebook listeningFacebook listening transforms raw social data into strategic business intelligence. While monitoring tracks individual mentions and messages, Facebook listening analyzes patterns across conversations to Read more…Funnels & CRO45/100 Sprout Social5d agoSocial media management for startups: A complete guideManaging a startup business requires you to spend most of your time and resources on fine-tuning strategy and hands-on operations. So there’s hardly any Read more…Brand & Social45/100 SEL PPC5d agoGoogle says don’t include fake or undisclosed incentivized reviews in review snippet structured dataGoogle updated the review snippet structured data markup documentation with some new guidelines and examples.SEO44/100

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