Latest Marketing Articles

Everything we are tracking right now, newest first, across SEO, advertising, analytics, funnels and brand. The feed refreshes continuously - this page reflects the most recent pull.

SEO (55)Advertising (41)Analytics (16)Funnels & CRO (36)Brand & Social (30)

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Digiday3d agoHow AI costs are quietly reshaping principal media dealsAI doesn’t have a price. Principal media is absorbing it anyway.Advertising42/100 Digiday3d agoMedia Buying Briefing: Why Omnicom merged Mediahub and Hearts & ScienceMerging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.Advertising42/100 Digiday3d agoKai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creatorsThe creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.Brand & Social42/100 Semrush Blog5d agoSemrush reviews: What people say about the platformSemrush has over 6,300 online reviews across G2 and Capterra. Read a summary of the top themes seen across them.Funnels & CRO40/100 Sprout Social6d agoThe complete guide to Facebook listeningFacebook listening transforms raw social data into strategic business intelligence. While monitoring tracks individual mentions and messages, Facebook listening analyzes patterns across conversations to Read more…Funnels & CRO45/100 Sprout Social6d agoSocial media management for startups: A complete guideManaging a startup business requires you to spend most of your time and resources on fine-tuning strategy and hands-on operations. So there’s hardly any Read more…Brand & Social45/100 HubSpot Marketing6d agoWhich SEO tools are worth it for small businesses?There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything they need to maintain a competitive edge in se...SEO41/100 Sprout Social6d agoHow to predict market shifts with social data and audience intelligenceSome 86% of organizations in Sprout Social’s 2026 Social Intelligence Report admit they’ve missed critical business opportunities due to delayed, siloed or underused consumer Read more…Brand & Social45/100 Moz Blog6d agoThe New (AI) SEO Playbook — Whiteboard FridayThe New (AI) SEO Playbook — Whiteboard FridaySEO44/100 Ahrefs Blog6d ago5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs DataEvery week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some genuine AI… Read more ?...Funnels & CRO53/100 Ahrefs Blog6d agoFree LLMs.txt GeneratorOur free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file.SEO40/100 Ahrefs Blog6d agoAI Search Strategy: 4 Pillars to Show Up More (and Right) in AI AnswersBefore someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the time someone clicks through to you...SEO47/100 Semrush Blog7d agoThe Content SEO Manager: How a brand-new role took over content marketing [Study]We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.SEO46/100 Sprout Social7d agoA tactical guide to social media comments and responsesThe comment section is no longer just a digital suggestion box—it’s the first port of call for your brand’s customer experience. Directly underneath your Read more…Brand & Social45/100 HubSpot Marketing7d agoScrunch vs Ahrefs: AI visibility tracking comparisonScrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI citations, audits AI crawlability, and actively optimizes how AI bots experience y...SEO41/100 VWO Blog7d agoChasing Just Win Rates Incentivizes Your Team to Test Low-Reward IdeasOur CRO Perspectives series captures lessons from practitioners and industry leaders who are reshaping experimentation in real time. In this 25th post, we explore what it takes to build experimentation programs that can scale across produ...Funnels & CRO40/100 OptinMonster7d ago40 Exit-Intent Popup Hacks to Grow Your List and Revenue (2026)One of the simplest ways to lift conversions is using exit-intent popups. An exit-intent popup is a type of overlay that appears just as a visitor is about to leave your site, triggered based on the user’s mouse movements or mobile scroll...Funnels & CRO49/100 OptinMonster7d ago63 Lead Magnet Ideas and Examples (And How to Build Your Own)Whether you’re running a blog, selling a product, or growing a service-based business, a strong lead magnet can turn anonymous traffic into warm, qualified leads. Let’s break down exactly what a lead magnet is and why it works so well. ...Funnels & CRO49/100 Social Media Examiner7d agoYouTube on TV: What Marketers Need to KnowYouTube on TV: What Marketers Need to KnowBrand & Social41/100 Semrush Blog7d agoWhat is a landing page? What to know + examplesA landing page is designed to drive one action. Here are 7 best practices to improve your landing pages.Funnels & CRO40/100 Moz Blog7d agoThe "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking ModelThe "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking ModelSEO44/100 VWO Blog22 Jul 2026Magento Enterprise A/B Testing: Complete Guide for GrowthMost A/B testing guides assume a relatively straightforward setup: But Magento (now Adobe Commerce) doesn’t work that way. Various aspects of the tool, such as full-page cache, multi-storefront architecture, and session handling, tend...Funnels & CRO39/100 Sprout Social22 Jul 202647 Instagram hacks every marketer needs to knowInstagram hacks are the strategic shortcuts, platform features and algorithmic techniques that help you maximize reach and drive engagement with less effort. Mastering Instagram Read more…Brand & Social36/100 Sprout Social22 Jul 2026Instagram Story ads: Rules and best practices for impressive resultsInstagram Story ads give brands a full-screen, immersive format to reach audiences where they’re already spending time. Data from our 2025 Sprout Social Index™ Read more…Brand & Social38/100

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